Why Your GMB Insights Data Is Lying to You About Map Clicks The dashboard you check every morning is a curated illusion designed to keep you from asking the difficult questions about your dispatch volume. As someone who views every Google Business Profile as a proximity beacon in a dense spatial database, I can tell … Read more
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn’t want proof of a van; they wanted proof of a utility bill under the exact GPS pin. The local algorithm is not a simple directory. … Read more
The air in my office smells like peppermint and the dusty ledgers of businesses that have been here for eighty years. I protect the butcher, the baker, and the local plumber from the digital carpetbaggers who think a PO Box and a VPN make them local. They do not. I spent three months fighting a … Read more
The air smells like wet concrete after a summer storm. I am standing on the corner of 5th and Main, looking at a storefront that exists on my screen but has a ‘For Lease’ sign in the physical world. This is the glitch. As a street photographer of the digital landscape, I see these fractures … Read more
