Our Team

The Practitioners Behind the Data

We build local search dominance. We don’t guess. We don’t read generic blogs and regurgitate theory. The team behind Help Me Rank GMBs operates in the trenches of local SEO every single day. We audit Google Business Profiles, fix broken NAP consistency, and track proximity signals down to the city block.

Ten years of testing. Zero shortcuts. Real results.

You need high-resolution understanding to win the map pack. The local search algorithm is brutal. Proximity filters tighten constantly. Competitors spam the map with fake keywords. You need a team that understands the exact friction points of local visibility. We provide that clarity.

Lead Strategist: Mohamed Azab

Role: Self-employed SEO Expert and AI Search GEO/AEO

Mohamed Azab spent the last ten years tearing apart search algorithms. He builds systems that force Google to pay attention. His work focuses heavily on Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). He tracks the exact proximity signals and review velocity metrics that move the needle across the United States, Canada, and the United Kingdom.

He bridges the gap between traditional map pack tactics and AI-integrated search. Mohamed relies on hard data. He tests theories until they break. He gives business owners the exact technical blueprints required to dominate local search. He knows exactly how Google’s Gemini interprets local entities and structures its AI overviews.

He rejects vanity metrics. If a strategy doesn’t generate phone calls and driving directions, he discards it. His consultancy work prioritizes long-term sustainability over quick, risky hacks. He gives marketing professionals the exact tools they need to achieve lasting success in the search results.

Connect with Mohamed on LinkedIn.

Elena Rostova

Role: Data Analyst & Citation Specialist

Elena maps the noise of local directories. She audits hundreds of data aggregators to ensure absolute NAP consistency for our clients. She finds the hidden discrepancies between platforms like Yext and BrightLocal that keep businesses stuck in the fourth spot.

Marcus Thorne

Role: GBP Suspension Recovery Lead

Marcus fights Google support so you don’t have to. He specializes in recovering suspended Google Business Profiles and navigating the friction of video verification failures. He knows exactly what triggers a hard suspension and the precise documentation required to reverse it.

David Chen

Role: Local Content & Q&A Strategist

David engineers relevance. He optimizes GBP Q&A sections and local service pages to capture featured snippets and hyper-local long-tail queries. He structures your business data so Google’s crawlers digest it without hesitation.

Our Editorial Standards

We test it. We break it. We publish it.

We reject theory. If a tactic doesn’t move a client from position six to position two within 90 days, we don’t write about it. We name specific tools like Local Falcon and Places Scout. We detail exact workflows. We expose the blind spots in Google’s own documentation.

Every piece of content undergoes a rigorous technical review. Mohamed checks every claim against active client campaigns. We update our guides the moment an algorithm update shifts the map pack dynamics. You will never read outdated advice on this site.

We call out common mistakes by name. We watch business owners stuff keywords into their business titles and lose their listings overnight. We document these failures so you can avoid them. We write from the perspective of practitioners who have encountered the problem and iterated toward a permanent solution.

What We Do Not Cover

We stay in our lane. We do not write about broad national SEO. We don’t cover social media management. We don’t pretend to know everything.

Local SEO requires entirely different signals than traditional organic search. A massive backlink profile won’t save you if your primary category is wrong or your pin drops in the wrong zip code. We focus entirely on local search, GBP optimization, and AI search integration. This strict focus allows us to maintain absolute authority in our specific niche.

Connect With The Team

We answer our own emails. You won’t get an automated response from a generic inbox. We want to hear about the specific ranking issues you face in your market.

Send your specific GBP questions to our team. Include your exact business category and city. Tell us what you’ve already tried. We review every inquiry and respond within 48 hours. If your profile is suspended, tell us exactly what you changed right before the suspension hit.

Real businesses need real answers. We’re here to provide them.